Innovation is in the AIR

If you think of Audi, you’ll likely think of innovation. In fact, ‘Vorsprung’ literally means being one step ahead. Everything Audi does looks to the future, finding new ways to offer freedom, spontaneity and opportunities for individuality. That’s where the Audi Innovation Research (AIR) think tank comes in.

AIR is an interdisciplinary think tank with bases in Ingolstadt, San Francisco and Beijing. Forming a part of the worldwide innovation network of Audi AG, their mission is simple: create the next big thing. This is made possible by analysing trends and innovations that promise to revolutionise our future, then finding solutions and developing early prototypes for their vision.

The work that AIR does is the fuel for the iconic high-performance cars so well-known from the Four Rings. Allowing insight into key strategic markets offers Audi the chance to truly stay one step ahead, and openly sharing ideas with events such as SHAIRE, an event for Audi employees, presents the perfect meeting place for discussions and the growth of knowledge.

Teamwork is something that is valued at all Audi sites, including us at Jardine Motors Audi. Our team of dedicated advisors are here to work with you to find your perfect Audi – so get in touch today to see how we could help.