The new Chrysler Delta, which goes on sale in the UK next month (September), is all about adding value to people’s lives. It offers family saloon space in a compact hatchback body. It introduces executive car equipment to a wide market. It features sophisticated technologies that are entirely new to this size of car. And it presents all this at prices, starting at just £16,695, that equal or undercut many less gifted rivals.
With its sophisticated appearance, sumptuous interior and four state-of-the-art engines, the Delta is an accomplished re-entry into the C segment for Chrysler. On sale here from September 2011 it provides rear seat passengers with the sort of space they might expect from a far larger vehicle. Yet a host of all-new electronic driver aids ensures that the Delta remains satisfying from behind the wheel as well as being comfortable in the back.
Along with its smaller sister, the new Chrysler Ypsilon, Delta marks the resurgence of Chrysler Group LLC, which was formed in 2009 as a strategic alliance with Fiat. Chrysler’s portfolio includes some of Europe’s most recognisable vehicles, including the striking new 300C saloon and top-selling Grand Voyager MPV. Now with the help of Fiat’s experience and knowledge in the small and medium-sized car sectors, Chrysler can infuse compact, more environmentally friendly models with the luxurious character traits of its bigger cars.
Chrysler brand director Nigel Land says: “People know us for big cars like the Grand Voyager and 300C. We are transferring the values that lie behind those cars to the B and C segments. We are not going for large volumes. We want to be the choice for people who are after something a bit different. The Delta will bring D-segment standards of space and quality to the C-segment. This is just the start of our journey as we re-launch the Chrysler brand in the UK. We are now starting to sell cars that are relevant to a more mainstream market. They’ll have all the luxury features you would expect from a large Chrysler, integrated into very stylish European designed interiors.”
The Delta has already made a promising start, with strong predicted residual values. Part of this is down to the expectation that buyers will welcome some of the features it introduces to the family hatchback sector. The rear seat slides for maximum versatility and even when it’s in its forward position there is a class-leading 970mm of leg room in the back. Passengers can recline the seat back up to 25 degrees for extra comfort. And there are a host of ‘large car’ technologies available, such as Magic Parking, Lane Departure Control and Blue&Me™.
The theme of versatility runs throughout the Delta range. There are four trim levels: S, SE, SR and Limited. There are four engines too, starting with a potent 1.4-litre TurboJet and a more powerful 140bhp 1.4-litre that uses Fiat’s ground-breaking MultiAir technology. These are supplemented by a pair of responsive yet economical diesels, in 1.6-litre and 2.0-litre capacities, which benefit from second generation MultiJet technology. All models feature six-speed gearboxes with a semi-automatic version available on the 1.6 SE MultiJet.
Standard equipment is satisfyingly high. Even the range-starting S model offers a radio/CD with MP3 compatibility, front foglamps, remote keyless entry, manual air-conditioning and power windows front and rear. And the range-topping Limited model comes with Blue&Me™ Navigation system, headlamps with dusk sensors, reclining rear seats and luxury leather upholstery.
Safety comes as standard throughout the Delta range, so all models are equipped with Daytime Running Lights (DRL), six airbags, three-point safety belts for all five seats, ABS with Electronic Brakeforce Distribution (EBD), Electronic Stability Control (ESC), Hill Holder and Anti Slip Regulation traction control. It also incorporates Linearisation Torque Feedback (LTF), Torque Transfer Control (TTC) and Drive Steering Torque (DST), all of which are designed to improve handling.
The launch of the Delta marks the beginning of Chrysler’s four-year plan to re-build its dealer network and revamp its range. By 2014, Chrysler will have competitive entries in the B and C segments, and new models in D, E and MPV classes.