It was 1976 and Larry Burke sat inside a windowless office in the ‘most dangerous neighbourhood in America’. It was from this very office that he founded America’s first outdoor lifestyle magazine, which now has 2.8 million readers per month.
The motto for Larry’s ‘Outside’ magazine is ‘live bravely’, something which appears to hold personal significance and an attitude that has helped him become one of the world’s most well-lived entrepreneurs.
Larry now lives on a 220-acre ranch in New Mexico with his wife, and he drives a Land Rover Discovery: ‘I was impressed with the Discovery the minute I climbed in. Its capability on challenging terrain is just what you expect from Land Rover. It handled the uneven surfaces and constantly varying conditions of my ranch superbly.’
Just as Land Rover encourages people to go ‘Above and Beyond’, Larry has always taken that view, adventurous from a young age. After a taste of the great outdoors, followed by a near-death experience, Larry was spurred on to ‘live bravely’ and it has served to be incredibly fruitful.
‘Outside’ magazine is about living a contemporary outdoor lifestyle, paired with a high level of environmental mindfulness, something that the Land Rover Discovery utterly embodies.
Watch a video about Larry’s adventures right here and see how the Discovery is well-equipped to be the perfect travel partner.