McLaren Automotive and Jardine Motors Group are pleased to confirm One Hyde Park as the high-profile and visually stunning landmark location for the McLaren London showroom. McLaren London will move into the showroom in early 2011 in preparation for the spring 2011 launch of the McLaren MP4-12C, the first in McLaren Automotive’s new range of high-performance sports cars.
McLaren London at One Hyde Park will represent a true flagship showroom for McLaren Automotive; the architecture of One Hyde Park will establish it as a landmark development, its prime location in Knightsbridge guarantees immediate recognition, and the showroom’s exclusivity as just one of the three key retail spaces at the base of Pavilions B, C and D ensures a genuinely unique experience for sports car buyers.
Christian Marti, McLaren Automotive’s European Regional Director, said: “One Hyde Park has already established itself as a landmark location in London, and we are both proud and excited to be part of its future success. The McLaren London showroom at One Hyde Park will represent everything we strive for at McLaren: great attention to detail, form and function in its visual impact and atmosphere, and a focus on the customers’ requirements. We worked incredibly hard to ensure McLaren is represented by the world’s best retailers, and Jardine Motors Group worked incredibly hard to convince us that they were right for us in London. One Hyde Park completes the picture for both of our businesses as we move towards the launch of the 12C and our future range of sports cars.”
Sinan Omer, Brand Manager at McLaren London, on behalf of Jardine Motors Group, said: “We were honoured and excited to be selected by McLaren Automotive to represent them in London, and we hope to make McLaren London the most successful McLaren retailer in the world. Securing One Hyde Park as our showroom is the icing on the cake, and will give us a home that is befitting of McLaren’s sports cars: like the company’s headquarters, it continues the important McLaren tradition of presenting the company from a stunning facility that is both visually impressive and absolutely fit for purpose.”
The One Hyde Park development consists of 86 apartments and three exclusive retail spaces within three pavilions, B, C and D. The McLaren Automotive showroom will be located on the ground floor of pavilion B, the largest of the three retail units, benefitting from a prime position looking out onto Knightsbridge and strategically placed between Harvey Nichols and Harrods at the top of Sloane Street. Jardine Motors Group will take over the retail space and will commence its own specialist interior fit out to McLaren Automotive visual identity standards in preparation for the launch in early 2011. Uniquely, a McLaren Formula 1 racing car will also be displayed at the McLaren London retailer, recognising the opportunity offered by the huge Formula 1 fan base that is likely to be passing through Knightsbridge.
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