Toyota partner with Microsoft for World Rally Championship

Announced at the 2016 Paris Motor Show, Toyota have made official their partnership with Microsoft for the 2017 FIA World Rally Championship (WRC) series. Microsoft will therefore serve as a technology partner for the Toyota Gazoo Racing WRC rally team as part of the agreement.

Motorsport allows car manufacturers to truly impress fans with what their cars are able to do, as well as showcasing their innovations and advancements that may not be appropriate for everyday driving. Toyota use Toyota Gazoo Racing as a way to continually develop and improve their products, committing to their vision of producing ‘ever-better cars’.

Toyota’s commitment to creating ever-better cars is shown constantly through the incredible new models that are on the market. Take a look at the stunning range available from Lancaster Toyota, or book one for a test drive, to truly feel premium driving technology.

Toyota, under the leadership of Team Principal Tommi Mäkinen, are currently developing a rally vehicle that is scheduled to begin competing in 2017. This vehicle will likely use Microsoft technology to maximise its competitiveness, using data from the race course to hone the car to be constantly evolving.

Microsoft will support Toyota Gazoo Racing in three areas:

  • In the development of a data analysis platform to gather, visualise and analyse driving-related data to improve race activities.
  • By the creation of an information-sharing system that will allow team members to collaborate and share materials such as images and videos efficiently.
  • With the enhancement of communication with fans through utilising cloud-based services, and by using Microsoft’s display services to provide a front-row motorsport experience.

Along with Microsoft, Toyota have also partnered with DMG MORI and the Panasonic Corporation, two companies that will enable Toyota to go further to develop next-level racing cars.