As part of their dedication to work towards a ‘zero -carbon’ society, Toyota Motor Corporation have entered into a five-year agreement with WWF, one of the world’s biggest independent conservation organisations.

The agreement makes Toyota both the first car manufacturer and the first Japanese company to sign a Global Corporate Partnership agreement with WWF, which was effective from 1 July this year. Part of the partnership will see Toyota support projects such as the Asian Living Forest Project, working to conserve tropical forests and wildlife in Southeast Asia.

A large focus will also be on increasing the sustainability of natural resources, such as wood, paper and pulp, palm oil and natural rubber. The current production of these materials is often unsustainable, and is one of the main causes of deforestation, which leads to a higher risk for endangered species in the region.

Toyota’s 5-year long support will help greatly in the company’s efforts to achieve the Toyota Environmental Challenge 2050, endeavouring to accomplish goals such as reducing Toyota’s environmental footprint to zero, and continuing to create value and produce benefits to society while fighting global-scale environmental issues.

A £1 million donation to the Asian Living Forest Project this year will be the first step to making an impact on these issues, and the close partnership between WWF and Toyota will work over the next five years to achieve a zero-carbon society. The Zero CO2 Emissions Challenges that Toyota are undertaking as part of the Toyota Environmental Challenge 2050 have seen the company join the Science Based Targets initiative, which will help the company to combat climate change.

One of the first issues to tackle will be the sustainable production of natural rubber, with demand for the material expected to rise. As the main resource for the manufacture of car tyres, it is vital that a sustainable production and use of natural rubber is found for the conservation of the forest ecosystem. As part of this, Toyota will collaborate with industries and stakeholders to contribute to the setting of international standards when dealing with the environmental and social challenges involved with such important work.

Toyota’s range of electric and hybrid cars is continually expanding, so why not check out the hybrid range available at Lancaster Toyota right now, and begin doing your part for the environment? With incredible offerings of style and performance, going green is no longer a compromise.