Aston Martin’s new DB11 model has won the title of Design of the Year at the T3 Awards 2016.
The T3 Awards are now in their tenth year and celebrate the most transformational people and products in the technology industry. The prestigious Design of the Year award is voted for by T3 readers, and is presented to the ‘most pleasing looking device, or one that reimagines what a product of its type can look like’.
The DB11 defeated competition including the Samsung Galazy S7 Edge and the Olympus Pen-F camera to take the title.
Aston Martin Creative Director of Exterior Design, Miles Nurnberger said: “Exceptional design and cutting-edge technology lie at the heart of Aston Martin. We are extremely proud of the work that went into the design of DB11 so it is a real pleasure to accept this award.”
Aston Martin has called its new DB11 the the epitome of its progressive design language. Its striking design cues include roof strakes that flow uninterrupted from A-pillar to C-pillar. It also has a front-hinging clamshell bonnet and distinctive LED headlights.
Plus the DB11 features Aston Martin’s AeroBlade, a virtual spoiler fed by discreet air intakes at the base of the C-pillars.
As well as being a groundbreaking design, it’s also the most powerful and efficient DB model in history.
The DB11 has already launched to rave reviews, and has gone into production this month at Aston Martin’s Gaydon plant in Warwickshire. Aston Martin says that it has received over 3000 orders to date for the new DB11 and each car will be hand-built on site. The highly anticipated car will be ready for drivers during October.