TAG Heuer become the official watch partner of Aston Martin

This month, Aston Martin announced its new official watch partner TAG Heuer.

Both partners have extensive roots and experience in motorsport, reaching back through the decades and share an affiliation with the Aston Martin Red Bull Racing F1TM team. In the world of endurance sports car racing, TAG Heuer branding will appear on the brand new Aston Martin Vantage GTE race cars when the FIA World Endurance Championship gets underway at Spa-Francorchamps in May.

Off track, both brands are innovative with their product design and their creative teams of designers continually enjoy pushing the boundaries to produce unique products every time. Both are renowned for the fine detail in their craftsmanship and build quality that their loyal customers can always count on.

Aston Martin President and Chief Executive Officer, Dr Andy Palmer, said: “When two talented teams of designers collaborate like this, incredible things are created. Both of us understand the importance of beautiful bespoke craftsmanship and the importance of peak performance.”

Chief Executive Officer of TAG Heuer and President of LVMH Group Watches Division, Jean-Claude Biver, echoed Palmer’s excitement about the new partnership: “Aston Martin has the same genetic make-up as TAG Heuer: luxury, quality, beautiful products, innovation, history, emotion and performance. We are therefore delighted to be able to work with such a prestigious brand that shares our passion for cars.”