Self-driving cars promise to give back the lost hours and minutes spent behind the wheel, by freeing drivers’ hands and minds to do more productive things during their commutes. The Audi of the future promises to be an office space, a living room, even a bedroom, and the possibilities don’t end there. Audi decided to celebrate this ‘25th hour’ with an exciting visual installation.
The installation showcases the Audi RS 7 piloted driving concept inside a giant clock face. This is no ordinary clock however; a huge number 25, made entirely from LEGO bricks, forces its way between the 12 o’clock and 1 o’clock positions.
‘Audi and the LEGO Group share a passion for innovation and inventiveness,’ said Nils Wollny, Head of Digital Business Strategy and Customer Experience at Audi AG. ‘This passion is also especially valuable in the development of new products and business models that relate to autonomous driving.’
The impressive installation was showcased at the end of November in Miami, Florida, at the Design Miami event. This event is widely regarded as an influential design forum, and draws the attention of many of the most significant art collectors, gallery owners, designers and critics from all over the globe.
You may not be able to get hold of a truly autonomous Audi just yet, but some of the most recent offerings from Jardine Motors Audi offer a host of intelligent tech that will make you feel as if you’re driving into the future.