The existing Wolverhampton Jaguar dealership team joined the JMG family in May. Whilst there was a strong team of 23 in place there was a desire to grow the business on site and open a new Land Rover dealership open by the end of August, so the challenge was on to recruit a whole team of new colleagues!
Richard Roberts, previously General Manager at our Milton Keynes Land Rover dealership, moved his role to Wolverhampton to lead the development of these new businesses, and believes that the foundations for the team’s success were laid right from the start.
“So much of it is about visibility,” Richard says. “My priority every morning is to see everyone, and we have five minute meetings every day with everyone from the Jaguar and Land Rover sites together, so both teams can see how each other are doing.”
Richard sees the two brands as one team – laying the foundations for when they move into a brand new dual dealership during 2017.
“There’s no doubt that working across multiple sites has its challenges”, says Richard. “Jaguar’s sales and aftersales teams are together, but for Land Rover, we created a showroom from an old storage site, and built a workshop in another old closed dealership. JMG made the investment to refurbish these sites, even though we know we’ll be moving into a purpose-built dealership relatively soon. This is because we want the team to be working together at the top of their game before the big move. Already I notice colleagues from the two sites choosing to crossover, to offer expertise and support where it’s needed. The fact that is happening spontaneously is great to see.”
When recruiting for the new Land Rover dealership, Richard looked for opportunities to promote from within, making career progression a priority. For new recruits he looked for a mix of experienced and inexperienced colleagues – recruiting for attitude from a diverse background – and he encouraged as many referrals as possible from the existing team. Richard meets every potential new colleague, and part of his recruitment process is to share the vision and plans for the team, with a heavy emphasis on integrity.
“The quality of the referrals we received was excellent,” he says. “Nearly all of our initial vacancies were filled via referral and they have all been high achievers.
“New recruits have come from diverse backgrounds such as engineering and fashion retail, and yet they are achieving their sales rates, receiving high mystery shop scores and gaining excellent customer feedback on their professionalism and desire to exceed expectations.”
With a busy schedule ahead, building the Land Rover business to full capacity and then the move to a new site, what are Richard’s main targets for the team in 2017?
“Next year, I’d like to see our hard work turn in to personal achievement for the team too. Award recognition would be excellent and we’ll continue to look for as many opportunities to reward colleagues for showing the Jardine Motors values of Judgement, Ownership, Leadership, Integrity and Passion in their work as possible. We’ll keep on looking at scorecards and budgets too – I am sure the team will be up for the challenge!”