Emily Dewbery (19) and Melissa Smith (23) are two recent additions to the sales team at Letchworth Volkswagen and have taken to their new roles impressively.
Previously working as a window dresser in the fashion industry, Emily is already a proving to be a high performer delivering outstanding customer service and currently has the best F&I figures in the team, while Melissa moved from an admin role at a Mercedes dealership and is now using her notable organisational and people skills to shoot to the top of the Letchworth sales table.
Being new to working in a sales-led environment, both underwent initial group induction training accompanied by online training and on-the-job support and guidance from their fellow male sales team members.
A willingness to work hard, learn quickly, ask questions and take the initiative are traits both possess in abundance, and when added to their natural enthusiasm, confidence and communication skills, this creates a perfect combination for success.
Going the extra mile is the norm for both. This was demonstrated recently when Melissa took the trouble to buy a teddy bear for a new customer’s daughter and made a short fun video of the bear’s ‘activities’ around the showroom. Presenting the video to the young girl made a real impression with both her and her father, cementing a strong and, hopefully, long-term customer relationship. A great example of ‘surprising’ the customer
The best part of the job for both is the satisfaction they feel having helped and supported their customers through the purchase journey and seeing them drive away in their new prized VW. As Melissa says: “The handover is really rewarding when you know you have helped to make a difference and delighted the customer.”
As for personal ambitions, both have set their sights high. Melissa is keen to build on her success to date and eventually move into a senior management role, while Emily intends to go one step further. “My ambition is to one day be in Neil Williamson’s CEO role!” she says.
Emily and Melissa are both great examples of women entering the retail motor industry and embracing the opportunity it provides for a stimulating and rewarding career. Not put off or intimidated by the commonly held view that it is a male-dominated sector, they have been warmly welcomed as vibrant new team members at Letchworth and have made a significant impact with both women being in the top 3 for F&I figures.
Both strongly urge other females to follow their lead and shed any reluctance they may have for choosing the industry as their next career step. As Emily says: “Just go for it.”