The city of Mumbai played host to a challenge like no other, which saw a new 16MY Jaguar XJ go head-to-head with the famous Dabbawalla lunch delivery system. Approximately 5,000 Dabbawallas go by train, bus, bike and foot to deliver more than 130,000 home-cooked lunches per day in small aluminium ‘tiffins’ or ‘dabbas’, carried in unique weight-bearing jackets – and they do this six days a week, 52 weeks a year.
One Dabbawalla joined the driver of the XJ for the race, riding in luxury and taking a break from an uncomfortable saddle. The InControl Touch Pro infotainment system drowned out the sound of the busy streets, and the leather massage seats reached new heights of interior comfort, making for a whole new experience of the city of Mumbai for the Dabbawalla.
Watch this video to see the XJ take on the congested city streets of Mumbai, using its advanced InControl Touch Pro navigation system to steer through traffic and reach its destination ahead of the Dabbawalla, who took the traditional route. A rare train delay saw the Dabbawalla fall behind, with the XJ winning the race.
The Dabbawalla said: ‘It was a very different experience to the one I am used to! The only massage I normally get is from the bumps in the road! Those seats were amazing. And I never knew Mumbai could be so quiet – it was like a different world inside the car. It was a serious race too. We have a very well developed system here; one that many say is impossible to beat. But somehow the XJ won! The navigation system was a big help, but we were also lucky because the other Dabbawalla got stuck with a rare train delay.’
The Dabbawalla system was founded in 1890 and is known to be a business miracle - it has been subject to a Harvard Business School study and has influenced the methods used by Federal Express, as a result of its high efficiency, low cost and environmental friendliness, plus there’s no IT system or mobile phones used and Dabbawallas hardly ever make mistakes.
Although Dabbawallas avoid moving through the congested city streets by using their chosen transportation methods, the XJ succeeded in the challenge thanks to the InControl Touch Pro navigation system’s dynamic pinch and zoom mapping. With the infotainment system’s high-performance quad-core processor and advanced, ultra-fast Ethernet, it offers outstanding data transfer rates and delivers unbelievable graphics and quick response times.
Jaguar spokesman, Ian Hoban, Vehicle Line Director, said: ‘We were privileged to gain an insight into the Dabbawalla business through this activity, and it really showed us how efficient this kind of process can be, even without the use of modern technology. In the race, the new XJ proved to be more than comfortable in the city streets. Despite its size, it is nimble, manoeuvrable and dynamic and that helped it cut through traffic with ease.’