Jaguar recently took the new XJ to the Middle East to learn how fashion innovation is pushing boundaries of innovation, exploring new angles with cutting-edge advancements and blending traditional and modern elements – much like the XJ.

Jaguar partnered with fashion expert Alanoud Badr to capture fashion innovation in Dubai. Watch the new Jaguar Innovation film right here: Jaguar XJ – Auto Fashion with Alanoud Bahr.

Speaking about the short film, Badr said: ‘You see a lot from the wheel of a car in Dubai and as a designer driving around you see many different influences like modern buildings and new car designs but also lots of traditional architecture. Designers are tending to merge traditional with contemporary and make it really interesting – just like the XJ, mixing touches of classic with modern to achieve the right amount of each one.’

In the film, Alanoud meets Abeer Al Suwaidi, one of Dubai’s most innovative designers, who uses lightweight materials - including those used to build the XJ - to decorate traditional abayas, outer garments worn by Middle Eastern women.

Al Suwaidi commented: ‘The abaya is like a canvas for me and I’ve always tried to use different things with it. I’ve used plastics, aluminium, materials that are light to sculpt onto the garments. Many of my ideas and inspiration come from when I am driving.’

Ian Callum, Director for Jaguar Design, said: ‘Just like fashion designers, we have to keep aware of current trends and styles and explore the use of different materials. The new XJ’s interior has become even more luxurious, with the addition of quilted soft-grain leather, embossed headrests and contrast piping and stitching. These materials and finishes create a bespoke feel like no other luxury car.’

Callum also stated that ‘Jaguar has a proud heritage and it is important for us to integrate that with modern style. The design refresh inside and out, combined with the all-new InControl Touch infotainment system and new V6 diesel engine, makes the XJ the ultimate expression of Jaguar in the 21st Century.’

Explore Jaguar’s delicate blend of traditional and contemporary luxury in the new XJ – contact your local Lancaster Jaguar Retailer today or click here to book your test drive.