Jardine Motors Group adds Burnham to Jaguar portfolio

Jardine Motors is delighted to confirm the acquisition of the Jaguar franchise in Burnham, Slough which will trade as Lancaster Burnham.

Stuart Coleman, Brand Director responsible for Jaguar at Jardine Motors Group commented “This acquisition comes on the back of consistently strong performances by Jardine Motors across the brand in recent years which have been recognised by Jaguar UK. Our existing Jaguar retailers continued to increase their market share in 2012 and out-performed their peer groups, as well as improve their customer satisfaction rating. We look forward to integrating our new Burnham business into our successful business model and culture and have some exciting and ambitious plans for the future, which will include developing a better suited site as soon as we can. Finally, this acquisition clearly illustrates our commitment to the Jaguar franchises, and I firmly believe the future will be one of continued success for both us and our brand partner’’.

Mark Herbert, Chief Executive of Jardine Motors Group added, Burnham is ideally positioned between our Reading Jaguar and Amersham Jaguar franchises and so will offer the Jardine Motors Group excellent market synergies”.

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