Lamborghini is one of the most famous car brands in the world, with the iconic ‘Raging Bull’ badge setting the road alight since 1963. Stephan Winkelmann, Lamborghini CEO, sat down with Digital Trends recently to discuss the future of the exclusive Italian marque and encourage more owners to visit track days.
When asked about the trend of Lamborghini owners taking their cars to racetracks, he said only about ten percent of the brand’s customers currently do so.
He said: “We basically have three types of customers. We have collectors. Then the ones who change their car every six months because they want to drive the newest model available. We also have the ones who are buying a car like a normal car buyer, and they get a new car every three to four years.
“Very few customers drive our cars daily; it’s usually a weekend car or a car for a night out with friends. However, we organise a lot of events on the racetrack to improve the driving ability of our customers, but also to show them what the car is capable of in terms of safety, and how good it can get.
“We think that’s very important because the engines are very strong, but our cars are also very easy to drive.”
Find out more about Lamborghini track days and the latest range of models currently available by contacting Lamborghini Sevenoaks today.