Charities benefit from auction of unique Land Rover Defender

To celebrate the two millionth Land Rover Defender to roll off the production line, the singular Defender 2,000,000, created purely for charitable purposes, was auctioned in late December (2015) at Bonhams of London.

At £400,000, there probably hasn’t been a more expensive Defender sold anywhere in the world. It represents a considerable mark-up from the usual figure of just over £25,000. The winning bidder declined to be named but is thought to be an overseas buyer.

The beneficiaries of the funds raised are the International Federation of Red Cross and Red Crescent Societies and the Born Free Foundation. Both charities have a long history of Land Rover usage so the donation is particularly fitting.

This particular version of the Defender 90 had more than the usual number of hands involved in its creation. Several celebrities and brand ambassadors gave their input, including Bear Grylls, a man known for venturing off-road almost as much as the Defender itself.

Virginia McKenna, co-founder of the Born Free Foundation is perhaps best known for her role in 1966’s Born Free. That movie featured several Land Rovers and the former actress attached the special vehicle’s number plates herself.

The money raised from the sale of the Defender, built in May of 2015, will partly help with Project Land Rover in Meru National Park. The initiative helps prevent the poaching of lions and other creatures by educating the local community and providing equipment that protects endangered wildlife.

Discover the Defender and a host of other Land Rover vehicles at our Berkshire and Milton Keynes dealerships.