Land Rover is adding to its proud heritage in supporting rugby by reuniting with the British & Irish Lions for their 2017 New Zealand tour and UK and Ireland pre-tour. It marks the sixth occasion since the 1997 South Africa tour that the two organisations have partnered up, with previous encounters including a New Zealand tour in 2005 and the triumphant 2013 tour to Australia.

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said: ‘Land Rover has been at the heart of rugby, from the grassroots to the elite, for over two decades. We share the same passion, resolve and integrity that sits within the core of the game. It is therefore fitting that Land Rover sponsor the British & Irish Lions for a sixth time.

‘The Lions is a prestigious team with a renowned history that any player would want to be part of. Through its heritage in rugby, Land Rover has been part of the Lions team and is part of its history. Previous tours have shown the special nature of the Lions and the British & Irish Lions tour to New Zealand 2017 promises to be no different.’

As Principal Partner, Land Rover will help to meet the specific requirements of this elite touring team, with unique demands – but Land Rover is used to such pressure, having supported rugby at grassroots and elite levels before: Official Sponsor of the 2011 Rugby World Cup, Worldwide Partner at the 2015 Rugby World Cup, Official Vehicle of Premiership Rugby, Main Club Partner of English Premiership Rugby team Wasps, and sponsor of the Land Rover Premiership Rugby Cup, bringing the next generation of rugby players through the ranks.

Charlie McEwen, British & Irish Lions Chief Operating Officer, said: ‘We are delighted to have renewed our long-standing relationship with one of the UK’s most iconic brands. Land Rover has a rich history of supporting rugby and in particular the Lions.

‘By its very nature a Lions tour needs the support of partners who can meet the challenges posed. As such, Land Rover’s experience is going to be invaluable. We are looking forward to building on the success of our relationship to ensure that the 2017 British & Irish Lions thrive in the best possible environment.’

Both Land Rover and the British & Irish Lions exemplify exploration, inner strength, the spirit of adventure, resilience and boldness. Start your Land Rover story today with Lancaster.