In 1954, Land Rover provided the British Red Cross with a Series 1 Land Rover for use as a mobile dispensary in Dubai. Today, Land Rover has helped more than one million people through their support for the International Federation of Red Cross and Red Crescent Societies (IFRC).
The relationship between Land Rover and the IFRC is a long and deeply cemented one, beginning with a single car, and carrying on stronger than ever today in the middle of a five-year extension of its global partnership ‘Reaching Vulnerable People around the World.
Since 2007, funding given by Land Rover has totalled to more than £6.4m, along with the loan and donation of 120 vehicles and direct help to over 800,000 people. In 2012, the one millionth Land Rover Discovery that came off the production line in Solihull was taken on a 10,000-mile expedition to Beijing, raising a total of £1 million for the IFRC.
The five-year extension of the partnership aims to provide £15 million worth of support by 2018, the work contributing to Land Rover’s overall goal to create an extra 12 million opportunities for people through the Global Corporate Social Responsibility programme.
Explore Lancaster Land Rover today to see the amazing selection of new Land Rovers available now.