Land Rover and Premiership Rugby – the perfect partners
Since 2004, Land Rover and Premiership Rugby have been partners, with the automotive marque positioned as the institution’s Official Vehicle Partner. This partnership has now been officially extended for a further four years, with the pair now inseparable until 2020.
Mark McCafferty, Chief Executive of Premiership Rugby, said: ‘We are delighted that Land Rover, Premiership Rugby’s longest-running partner, is renewing its partnership with us until 2020. The new deal comes at a time when Premiership Rugby is in great shape with a 2.4% rise in attendances last season, to a record high.’
Land Rover has a proud heritage in rugby – and that’s at all levels, from grassroots to elite. With this extended partnership, we’ll see the brand’s continued support of the Land Rover Premiership Rugby Cup, a national series of grassroots rugby festivals established in 2008 for U11 and U12 teams. This fantastic initiative has seen almost 68,000 young rugby players get involved with the sport, providing a platform to Premiership Rugby competitions, the England under 18s and the recent England under 20 World Cup winning team.
McCafferty stated: ‘Over the past 12 years, this valued partnership has contributed to the development of the game and seen graduates from the Land Rover Premiership Rugby Cup go on to play in Premiership Rugby fixtures. With Land Rover we share a passion for supporting the growth of the game at the grassroots. This renewed partnership will allow the community departments at our clubs to continue to perform their outstanding work, with the Land Rover Premiership Rugby Cup helping rugby in the UK to continue to flourish.’
As partner to Premiership Rugby, Land Rover provides vehicles for all 12 Premiership Rugby clubs’ community departments, facilitating the deliverance of their essential work and to aid in the continued development of domestic rugby.
Managing Director of Jaguar Land Rover UK, Jeremy Hicks, added: ‘Land Rover’s heritage in rugby is a very proud one. Supporting Premiership Rugby for over a decade is testament to the shared values between Land Rover and rugby but also highlights the value Land Rover places on encouraging the development of the game in the UK. The sentiment behind Land Rover’s 'We Deal In Real' campaign remains true, with the support of grassroots rugby a vital aspect of Land Rover’s partnership with Premiership Rugby.
‘The renewed partnership between Land Rover and Premiership Rugby makes the next four years incredibly exciting and complements Land Rover’s association with Wasps, Cardiff Blues and the British & Irish Lions tour to New Zealand in 2017.’
Lying at the heart of domestic rugby in the UK, Land Rover’s partnership with Premiership Rugby runs alongside the company’s interests as Main Club Partner of Premiership Rugby side Wasps and Principal Partner of the British & Irish Lions tour to New Zealand 2017. Land Rover’s heritage in the sport has also extended to two Rugby World Cup tournaments in 2011 and 2015 as Official Sponsor and a Worldwide Partner respectively.
More recently, Land Rover has become the new principal partner for Cardiff Blues, striking a three-year deal – this is the first time ever that Land Rover has directly supported the game of rugby in Wales. Jeremy Hicks, Managing Director at Jaguar Land Rover UK, added: ‘We are excited by the club’s ambitions for the future on and off the field, and look forward to the start of our partnership.’
Chief Executive at Cardiff Blues, Richard Holland, said: ‘Everyone at Cardiff Blues is incredibly excited by the new partnership with Land Rover and what the next three years has in store. Land Rover has a renowned history in supporting rugby and its experience will be important in the continued development of the club and rugby in the region.’
This great news has got the team at Lancaster even more excited about the 2016/2017 Premiership Rugby season. Are you following the latest news on and off the pitch?