You see Lexus vehicles on the roads, in showrooms, at sponsored events and in various advertising spaces, but have you ever seen them at a fashion show? INTERSECT Tokyo, in collaboration with WWD Japan fashion magazine, played host to an exhibition for Lexus in 2014 – but it was an exhibition with a difference.
Two Japanese designers produced two unusually diverse miniature versions of Lexus cars, with their designs based on their own interpretation of Lexus’ pioneering and refined brand identity. They’re unique, they’re eye-catching, and they’re unmistakably Lexus.
Lexus RX by ANREALAGE
ANREALAGE Co. Ltd. created a heavily pixelated Lexus RX called Low resolution Lexus. This miniature vehicle is undoubtedly a Lexus RX, despite its unusual depiction and miniature size.
Lexus CT by SOMARTA
Tamae Hirokawa from SOMARTA took a different approach, creating a CT called Donning Lexus. Taking on a dress-like structure, the miniature model pays tribute to the designer’s fashion heritage.
These two distinctive designs take the characteristic cues from Lexus and twist them in true designer fashion, highlighting the vehicles’ unique traits and presenting them in a completely new way.
Visit us to discover the life-size Lexus RX and CT – you can even get behind the wheel. Simply get in touch with our expert advisors to arrange an appointment.