The launch of the Lexus hoverboard full online ad has been causing a stir, with over 11 million views online and a surge of media discussion around the groundbreaking technology.
The campaign film is the fourth in the ‘Amazing in Motion’ Lexus series and shows skateboarder Ross McGouran riding the hoverboard around a purpose-built park in Barcelona, accompanied by a lively soundtrack. The defining moment of the ad is when McGouran jumps over a Lexus on the hoverboard.
This exciting innovation uses ‘a liquid nitrogen-cooled superconductor and permanent magnets’ to float, and therefore must run on a magnetic track. It therefore doesn’t work on regular surfaces but is still a seriously fun, advanced development by the car manufacturer.
Mark Templin, Lexus International’s executive vice president, commented: "Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible.
"With this project we call ‘slide’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process.
"We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion."
Lexus’ innovative spirit can also be seen in its line-up of cars. To find out more about the current range, contact us at Jardine Lexus in Cambridge, Newcastle, Southend or Ipswich today.
The video is below so you can find out what everyone's been talking about: