McLaren Ascot Grand Opening Proves a Great Success

To celebrate the official launch of the brand new McLaren Ascot showroom, 200 customers attended a highly entertaining evening on Thursday 14th May 2015. Alongside the official launch was the first UK dealership appearance of the new McLaren Sports Series 570S, which gained lots of attention once the McLaren satin cover was lifted.

Once guests were settled in and had the chance to glance around the showroom and enjoy the Champagne and Canapes, McLaren host Kris Lawton kicked off the evening delivering a talk and introducing Mike Flewitt, McLaren Automotive CEO who presented a commemorative plaque to Jardine Motors Group CEO, Mark Herbert.

The showroom boasted a range of stunning McLaren cars on the night for guests to view. The McLaren 675LT and McLaren 650S Spider were both on display representing the two models available from the McLaren Super Series. Finally, McLaren P1, McLaren F1 GTR, and the incredible McLaren MP4-22 Formula 1 racing car also filled the impressive showroom and workshop environments (from the Ultimate Series and Heritage Series respectively). Guests challenged each other in the F1 Simulator, taking in a lap of the famous Monaco Grand Prix.

The Workshop was temporarily converted to emulate a Pit Lane for the night and hosted the McLaren Pit Stop Challenge where a competition took place for the team who could change a tyre the fastest on a McLaren MP4-29 F1 car. Hosts coached the guests through the challenge as each team tried to get their name on a top 10 leader board with the winning team receiving the top prize. Furthermore, alternative refreshments were available in the workshop, more in-line with the informal space, offering guests gourmet ‘street food’ and boutique ‘craft’ beer.

Ben Bradford, Aftersales Manager commented on the benefits the new Aftersales facility brings to clients and the McLaren Ascot Aftersales team.

He said, “It was a fantastic evening, it was great for the team to meet so many clients face to face. Up until now we have been working from a remote location where vehicles have been collected and redelivered via transporter. With our new facility we now have a great opportunity to welcome clients to visit, build on our relationships and hold owner events with a workshop focus.”

Following on from the event, Ben received an email from McLaren customer, Mr John Lawrence, “I enjoyed the Grand Opening last week and I must say the workshop was the best part of it, with room to breathe and to stand back and admire the cars in there, while still being well fed and “watered” in true McLaren style.”

McLaren Honda F1 Test & Reserve Driver Kevin Magnussen also made an appearance for a Q&A session and offered great insight into the world of Formula 1. Kevin spoke with guests who attended the event and happily posed for photographs. Furthermore, he was kind enough to sign some McLaren merchandise which was up for grabs via the silent auction which was run on the night in aid of our charity partner Whizz-Kidz, raising around £400.

Andy Gull, General Manager of both McLaren Ascot and McLaren London expressed how well the evening went, impressing not only customers but McLaren Automotive too. He said, “It was an amazing evening for everyone on the night. Our customers loved the new facility and were really engaged with all the activities we had organised. The new 570S and 675 looked stunning and we have received a raft of orders from those who attended. McLaren were truly taken aback by the success of the event. It was a fabulous way to launch our latest McLaren business and I’m sure that this positive start will allow McLaren Ascot to go onto huge success.”

The McLaren Ascot Showroom showcases the brand’s latest Corporate Identity and features an indoor display of eight cars, a full aftersales facility for service and repair as well as a full display of approved ‘Qualified’ used cars.

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