McLaren Ascot has been named McLaren Automotive European Retailer of the Year 2017 in recognition of the highest standards of business operation and following a record year for McLaren Automotive in the UK. The strong domestic demand for McLaren sportscars and supercars in 2017 generated unprecedented sales of 550 cars representing a 23% year-on-year increase.
The McLaren Retailer of the Year Programme has been running since 2015 to distinguish locations representing the highest business standards and strong sales performance. The 2017 edition saw entries across the entire McLaren retailer network, comprising 86 locations in 31 markets. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing and McLaren Ascot subsequently emerged as the brand’s European Retailer of the Year 2017.
“I would like to congratulate McLaren Ascot on claiming the McLaren European Retailer of the Year award,” said David Gilbert, Managing Director – Europe at McLaren Automotive. “2017 set new records for our entire UK retailer network with unprecedented 550 cars sold across all locations. But in addition to extremely strong sales performance, McLaren Ascot stands out with the highest standards in marketing, customer service and aftersales. This achievement is a real testament to the strength of their team and I look forward to working together to make 2018 another successful year.”
McLaren Ascot has been operating since 2014 from a state-of-the-art showroom incorporating a dedicated service centre. Their facility is managed by Jardine Motors Group from the following address: