Visitors to the Intu Lakeside Shopping Centre in Essex are set to experience a more powerful kind of retail experience, with the unveiling on Wednesday 6th April 2016 of the latest all-new Mercedes-Benz Pop-Up Shop with Lancaster Mercedes-Benz.
Designed to bring the iconic brand's stunning cars to the public in a new interactive way, the temporary installation - which is open until 22nd May - features some of Mercedes-Benz and smart's most popular models, allowing customers to experience the cars close up, while also finding out more about the rest of the award-winning range.
Shop 'til you Drop
For those looking for something they can carry home, a range of Mercedes-Benz, AMG and smart Collection items will be available to buy, from keyrings to baseball caps to stylish jackets to sleek luggage. Motorsports fans are also catered for, with a Formula One car on display, alongside merchandise from the MERCEDES AMG PETRONAS Formula One range.
A Hands-on Experience
Appearing with the latest A-Class, which now features even higher levels of equipment and greater fuel efficiency than ever and the new C-Class Coupe, the pop-up store is playing host to the latest smart models, including the all-new smart cabrio. The rest of the exciting Mercedes-Benz range can be explored in an immersive digital environment using the digital in-store car configurator.
The store concept is a joint project between Mercedes-Benz UK and Lancaster Mercedes-Benz, following the succes of similar shops in Stratford, East London and the intu Metrocentre in Newcastle.
This is the perfect opportunity to explore the phenomenal Mercedes-Benz range outside the confines of a dealership and in the more casual, comfortable surroundings of Intu Lakeside. So come along and visit us on the Ground Floor, opposite House of Fraser - open until 9th May 2016.
Store Opening Times:
Monday-Friday: 10am - 10pm
Contact your nearest Lancaster Mercedes-Benz dealership for more details.