Magic touch marks arrival of new 16-reg at Lancaster Mercedes-Benz

The region’s Lancaster Mercedes-Benz Retailers in Chelmsford, Ipswich, Lakeside and Southend conjured up a special evening to mark the arrival of the new March registration.

The showroom events were staged to enable customers to be amongst the first drivers on the road in new 16-plate cars.

Adding extra magic to the occasion was the special entertainment provided for the guests to enjoy whilst their vehicles were prepared and paperwork was completed. This included magicians, casino tables and refreshments in each location.

“We always like to ensure that taking delivery of a new or Approved Used Mercedes-Benz is a special experience but the launch of a new registration does add something extra to proceedings and that’s why we try and stage these evening events every March and September,” said name/title

“More than 50 customers took up the opportunity this time and they drove off the forecourts of our sites simultaneously as soon as the clock had struck midnight thus ensuring they were amongst the first motorists in the country to be on the road in a 16-plate car.” Mark Cunnell, Mercedes-Benz of Chelmsford, Sales Manager.

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