Toyota, Mazda announce 'engagement' via long-term partnership

Toyota has announced a new, long-term partnership with Mazda which will see the two manufacturers joining forces to cut costs, particularly when it comes to investing in new technologies.

The partnership will focus on investing in environmental and advanced safety technologies, though Toyota President Akio Toyoda was quick to stress that the two companies are keen to benefit in more general ways from each other’s wisdom and experience.

"It's not at all about scale, or something that can be seen or measured," he said, comparing the deal to an engagement. "We think we have a lot to learn from Mazda."

Mazda development costs are currently a tenth of Toyota's, but they have much knowledge to pass on following their success with good-looking, sporty cars powered by the Skyactiv series of fuel-efficient engines.

Toyota is already the world's best-selling car manufacturer, but it doesn’t want to stop there. Toyoda – a member of the company’s founding family - has expressed a vision to build on the dependability and quality which the brand is renowned for by manufacturing cars which are known for other qualities, such as impressive design and handling.

For more news on Toyota’s innovations and partnerships, contact Lancaster Toyota today. Our staff will be happy to offer expert advice on any of the Toyota cars that we currently have available. Give us a call or visit one of our dealerships in Cambridge, Durham or Sunderland to find out more and arrange a test drive in the Toyota of your choice.