The German Design Awards were held this week and the Volkswagen Touareg took home the top award in the “Passenger Vehicles” category. The prestigious prize was accepted by Klaus Bischoff, Head of Volkswagen Design, at the award ceremony in Frankfurt am Main. The German Design Award is regarded as the German brand and design authority and supports industry in consistently achieving brand added value through design.
The Volkswagen flagship SUV did particularly well in the evaluation thanks to its timeless and functional design. The reasons for the jury’s decision read like a tribute to the Touareg: “With the now third generation of the Touareg, Volkswagen offers a timelessly elegant all-rounder that leaves nothing to be desired in terms of form and technology and also perfectly embodies the classic Volkswagen virtues. A fantastic SUV, harmoniously designed down to the very last detail, with a compact design that is pleasantly solid yet of impressive quality. A perfect family car that is impressive and also fun on all occasions.”
Take a look at the Touareg in more detail.