Volvo’s Excellence Child Seat Concept unveiled

Volvo have recently showcased their innovative new child seat concept, which originated from talks surrounding how the space left by removing the front passenger seat could be utilised. From this, the rear-facing baby seat concept was born.

The concept has (quite literally) turned the tables on the standard baby car seat design, swivelling the seat so that the baby sits in a rear-facing position in the passenger seat, with storage underneath for small essential items, plus storage for larger items under the dashboard at the front of the seat.

Tisha Johnson, Chief Designer Interiors at Volvo Cars Concept and Monitoring Centre said, “We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience. We focused on three key benefits – making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye-contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on.”

Tisha Johnson added, “For us, the safety, convenience, and emotional factors outweigh everything else. Being able to maintain eye contact with your child from the rear seat, or being able to keep a bottle warm in the heated cup holders in the XC90 Excellence, would go a long way towards making life easier for parents taking their small child on a trip. Such alternative seating arrangements will become increasingly important as we move towards autonomous vehicles.”

She continued, “We have been investigating the nature of progressive luxury for some time and we see a direct connection between luxury and emotional wellbeing. So we have taken the next step in redefining how the interior of a car can be used to suit our customers’ needs. We have always placed a great deal of importance on child safety, but this takes things to the next level.”

Due to the lack of neck muscles that develop in young children aged 3 – 4, Volvo has also introduced an added function into the concept, which enables younger children to lean back and sleep in such a way that their safety is not impeded.

The Excellence Child Seat Concept showcases how Volvo is stepping up to meet the highest standards of both luxury and forward-thinking safety.

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