Volvo’s Drive Me project is bringing autonomous driving to the public

Volvo are one step closer to bringing autonomous driving to the public streets, having completed production of the first self-driving car to be used in the Drive Me project in Gothenburg.

At the beginning of September, the first autonomous Volvo XC90 SUV had the finishing touches put on in the specialist manufacturing facility in Torslanda, and will eventually be given to a real family in Gothenburg to be tested on public roads.

The premium car makers have long been renowned market-leaders in automotive safety, and this new introduction of driverless technology promises to be the latest step in reducing car accidents. Volvo believes that it will also have the ability to reduce congestion, limit pollution and allow drivers to be more productive while in the car.

Volvo’s 90 Series cars currently offers Pilot Assist; semi-autonomous technology that provides gentle steering input to keep the car perfectly aligned within the lane markings, without the need to follow another car. You can explore and test drive the 90 Series and more here at Volvo Reading, and discover the thrill of self-driving for yourself.

Drive Me cars will be able to offer both hands-free and feet-free driving in special autonomous driving zones around Gothenburg, and are powered by what Volvo have titled the Autonomous Driving Brain. This customer-focused approach is what sets Volvo apart from other manufacturers, enabling them to fine-tune the technology and make it as relevant as possible for real-life driving.

Erik Coelingh, Senior Technical Leader of Active Safety at Volvo Cars, said: ‘This is an important milestone for the Drive Me project. Customers look at their cars differently from us engineers, so we are looking forward to learning how they use these cars in their daily lives and what feedback they will give us.’

The Drive Me project will be coming to London next year, offering exciting opportunities to begin experiencing truly autonomous driving in truly dynamic cars.