The Volvo P1800 successor that was never launched

The Volvo P1800 is arguably the most beautiful Volvo ever created, sold from 1961 – 1973. Stylish, sporty and sublime, it took the world by storm and was joined by the 1800ES wagon in 1971.

The Swedish marque was looking for a successor, and the 1800ESC is what emerged – known as the Volvo Viking. As a four-door, four-seater, it offered an additional row of seats to the two-seater, two-door P1800, and also allowed additional space for a bigger engine.

Though well received by both the press and the public, the Volvo Viking never made it to production – the reasons for this were never announced, though it may have been as a result of the upcoming oil crisis, or expensive building costs.

This overlooked concept would no doubt have been a success, but not long after, the 200 Series was launched, a Volvo wagon that is still around in the form of the V90, V60 and V40 today.

If you would like to test drive one of these Volvo vehicles, contact Lancaster today to arrange a test drive. Experience a classic shape that has been a storming success since 1974, still in demand in modern society, combined with state-of-the-art Volvo advancements and a truly supreme ride.