The 1. Set to thrill.

The new BMW 1 Series has evolved to a more expressive look and feel with a new flowing silhouette that is complemented by a reimagined Hofmeister kink.

Comfort boost.

Thanks to the new front-wheel drive system, The 1 comes with more head space, leg space and boot space than previous models. Accentuating this openness are new illuminated trim finishers, which combine perfectly with the elegant cross-stitching. Driver comforts have also been optimised, from automated air conditioning to optional Comfort Pack 1 extras such as heated seats and extended mood lighting.

Athletic rear.

Full LED Tail Lights, enlarged Tail Pipes and an optional M Rear Spoiler keep the rear profile as striking as the front.

Impressive grille.

Earn extra style points with the new BMW one-piece Kidney grille, reimagined with a Mesh design on the M135i xDrive, which has been inspired by motor racing.

Powerful lights.

Full LED lights with new hexagonal icon daytime lights now come as standard and offer enhanced visibility, longer lifespan and energy efficiency.

The co-pilot to your life.

The 1 offers drivers an enhanced digital experience. Its 5.1-inch Black Panel Instrument Cluster and new larger 8.8-inch Control Display allow for effortless and intuitive decision making. Add to this, iDrive controller, touch and voice commands, and Comfort Go (keyless ignition) for even greater convenience. Make the journey easier with the latest BMW Intelligent Personal Assistant, which is available as part of BMW Live Cockpit Professional. It learns and remembers your behaviour. To get started, say “Hey BMW”.

Key info*

Whether it's the SE, Sport or M Sport model The 1 may be the one for you when the first deliveries arrive in September.

*Values will vary depending on vehicle specification, trim level and optional equipment selected. Vehicle performance figures shown are for base model.
† The recommended on the road (OTR) cash price includes delivery, BMW Emergency Service, number plates, first registration fee and vehicle excise duty. Where applicable, government grants and subsidies are not included in the OTR cash price displayed.