ASTON MARTIN CAMBRIDGE HOSTS UNIQUE HANDOVER EVENT AT 24 HOURS OF LE MANS
Owners of the limited edition Aston Martin ‘DBS 59’, received the keys to their DBS Superleggeras at a memorable and exhilarating handover day at Le Mans.
Strictly limited to 24 editions ‘DBS 59’ was commissioned by the Jardine Motors Group dealership, Aston Martin Cambridge through ‘Q by Aston Martin’, the brand’s unique personalisation service. Q by Aston Martin allows for the creation of iconic sports cars through close collaboration with the Aston Martin design team.
‘DBS 59’ follows on from the success of previous commissions by Aston Martin Cambridge including the Red Arrows Edition Vanquish S and V12 Vantage S Spitfire edition. The current project honours the 60-year anniversary of Aston Martin’s historic 1-2 finish in the DBR1 at the 24 Hours of Le Mans in 1959. Each edition represents one hour of this iconic race, in which Roy Salvadori and Caroll Shelby took the chequered flag ahead of the sister car piloted by Maurice Trintignant and Paul Frére.
To mark the occasion, the 24 new owners were invited to a five-day event encompassing VIP flights, luxury 5-star accommodation and dinner at the iconic Hotel de France in La Chartre-sur-le-Loir. The new owners also took part in a once-in-a-lifetime handover ceremony, which recreated the iconic photograph from the start of the race in 1959.
Owners were further given the opportunity to drive their new Super Grand-Tourers around the track for a parade lap ahead of this year’s Le Mans race.
Richard Eniffer, Dealer Principal at Aston Martin Cambridge, said: “Our unique handover event at Le Mans this year has been a triumph. ‘DBS 59’ strikes a careful balance between a timeless design that respects Aston Martin’s history and a modern take that celebrates its future. Each model is a stunning example of automotive excellence and design aspiration and will offer the owners a truly unique motoring experience in the years to come.
“We were delighted to create such a memorable handover event for everyone involved and were pleased to be joined by representatives from the highly talented design and engineering teams at Aston Martin who worked with us to turn our vision into a reality. To see the sheer joy on the 24 owners’ faces as they were given the keys was the perfect ending to this commission.”
Simon Lane, Director of Q and Special Project Sales at Aston Martin Lagonda, added: “Projects like ‘DBS 59’ showcase the capability of ‘Q by Aston Martin’ to deliver unique design projects that enhance Aston Martin’s original designs. By working on each project at a granular level, we can find detailed design features that look beautiful while creating points of interest and sentiment for owners. Each ‘DBS 59’ honours an hour of the iconic 24 hour race and pays homage to the number of laps, the drivers who risked their lives and the date that our 1-2 win occurred – to create a stunning project that duly honours this historic achievement.”
Every detail of ‘DBS 59’ has been meticulously thought through from the recreation of seat material used on the winning DBR1 to the unique bronze shift paddles. Following a careful study of the DBR1’s own paint exterior, Aston Martin Racing Green was the outwear chosen for ‘DBS 59’. Gloss finish carbon fibre on the roof panel and strakes add a striking juxtaposition against the lustrous green.
Bronze details such as the ‘Superleggera’ bonnet badging, bespoke front grille, brake callipers and 21” forged Y spoke satin duotone wheels nod to the bronze switches and dials on the Le Mans winner. Further exterior details, such as the individually numbered roundel painted on the fender, and the bespoke tyre wall arrow decal, breathe the spirit of racing into the already impressive performance of the DBS Superleggera.
For further information about the range of models available at Aston Martin Cambridge, visit www.jardinemotors.co.uk/aston-martin or head over to Aston Martin, 142 High Street, Harston, Cambridge, CB22 7TN, or call 01223 964851.
For more information about Jardine Motors Group, please visit: www.jardinemotors.co.uk.