Jardine Motors Group has teamed up with serving soldier, Jack Jarvis, to support him on his world-first solo transatlantic row from mainland Europe to North America in a bid to raise money for Brainstrust and CALM.
The challenge, dubbed United We Conquer, kicks off in December when Jack will row 4,500 nautical miles from Portugal to Miami, unsupported, as he attempts to raise £50,000 for the two charities.
Jack, who joined the British army at 16-years-old, will be alone at sea for almost 100 days and will be rowing nearly 50 miles each day.
To support his efforts, Jardine Motors is providing Jack with a Land Rover Discovery to help him transport his boat from the UK to Portugal and during his pre-event training challenges around the country.
"Jack's story is one of passion, resilience and determination, which are all values that Jardine Motors Group celebrates," explains Mark Scramell, Brand Director for Jaguar Land Rover. "That's why, as soon as we heard about Jack and United We Conquer, we knew we had to offer our support.
"As members of the Armed Forces Covenant we're passionate about supporting those who serve, and with mental health awareness forming a huge part of JMG's culture, we're proud to advocate Jack's chosen charities including CALM.
"Jack needs a vehicle he can trust to get him to the all-important starting line in Portugal - and what better car to get him there than the iconic Land Rover Discovery?"
Jack has been inspired to take on the challenge in memory of his late grandfather, who passed away from a brain tumour in 2007. He's also committed to raising money to support mental health after losing a colleague to suicide in 2018.
Jack adds: "Rowing from Portugal to Miami is going to be an immense challenge, both physically and mentally, but one of the main difficulties is actually getting to the starting line. That's why I'm so grateful to be working with a fantastic company like Jardine Motors Group and I want to thank them for their incredible support. Now I can't wait to get started and make history together."
For more information about Jack, his challenge and how to donate, please visit the United We Conquer website.