Just as the second and third-generation Toyota Prius achieved a five-star Euro NCAP safety rating, so too has the all-new fourth-generation model, preserving the pioneering vehicle’s status as one of the safest cars in its class.

And it’s not just the safest, it’s also the best-selling full hybrid car, and its advanced safety technologies are one of its main attractions. The independent Euro NCAP safety tests test for overall adult occupant protection, child occupant protection, pedestrian protection performance and safety assist performance – and the Prius scored very highly in all four categories.

The Prius comes complete with the Toyota Safety Sense system, which includes a variety of active safety features: Adaptive Cruise Control with Full Speed Following function, Lane Departure Alert with steering control, Automatic High Beam and Road Sign Assist and the Pre-Collision System. Optional extras include Blind Spot Monitor and Rear Cross Traffic Alert.

Built on the Japanese marque’s Toyota New Global Architecture, high-strength steels and strategic reinforcements work together to absorb and channel impact forces away from the cabin, keeping passengers well-protected.

Better yet, benefit from excellent economy and emissions thanks to Toyota’s full hybrid technology, as well as a rewarding, engaging driving experience.

Explore the all-new Prius and contact Lancaster Toyota to arrange a test drive – you won’t be disappointed.