Times are changing for the Toyota Prius

23 years ago, Toyota thought well and truly outside of the box, and in 1997 after four years in the making, the pioneering Prius was born, a low emission creation that offered a cleaner, brighter future with the world’s first mass-market hybrid.

And what a future it has turned out to be, with the fourth incarnation of the iconic Prius launching in just a few days – the fastest, quietest, most responsive, most efficient and most frugal of them all.

Facelifted models in ‘03 and ‘09 saw drastic improvements left, right and centre, with each sitting at the forefront of cutting-edge design, efficiency and innovation for its time.

The Toyota Prius is cemented in automotive history, recognised for helping to define motoring over the last century and establishing the Japanese marque as an eco-conscious manufacturer. By generating progressive design with an even more advanced powertrain that doesn’t cost the earth, a genuine pioneer and the world’s leading hybrid was born – and its latest form doesn’t disappoint.

Technology to excite the senses

Toyota has showered the new Prius with cutting-edge technology, both in its powertrain and infotainment, enhancing its innovative approach and driver experience.

As the first model to use the Toyota New Global Architecture (TNGA), the new Prius takes its driving experience to new heights with a lower centre of gravity, increased body rigidity and enhanced suspension.

Powered by Toyota’s advanced Hybrid Synergy Drive® technology, experience smoother, more linear power delivery, unbeatable environmental credentials and responsive performance – and benefit from sport mode and e-4WD for added power and grip, whatever the weather.

Safety Sense features as standard, keeping Prius passengers as safe as possible, plus stay entertained on every journey with simple, intuitive, user-friendly Toyota Touch® 2, the Prius’ high resolution touchscreen multimedia system with a premium interface.

Find information, entertainment and a connection to the outside world. Upgrade to ‘Touch® 2 with Go’ or ‘Touch® 2 with Go Plus’ for enhanced offerings that will most certainly excite the senses.