The history of the Prius is certainly an impressive one, leading the fight for lower emissions since its inception in 1997. An exciting performance without guilt lets you rediscover the joy of driving in a new and exhilarating way, never compromising efficiency for response. Four generations on, the key to its success still lies in our revolutionary aerodynamics.

When travelling fast, most of a car’s resistance comes from the air dragging over and around it, seriously impacting fuel economy. This is where the Prius’ iconic design comes in. The original model used a traditional cab-forward shape, while the proportions sat uniquely between a city car and a small family sedan. This distinctive shape allowed it to slice through the air with a drag coefficient of cd 0.29, highly impressive for the time.

The second generation then started to shape what is now the iconic Prius, adopting a larger five-door ‘Kammback’ design, the teardrop silhouette slicing through the air and reducing the drag coefficient to a mere cd 0.26, continuing to lead the way in aerodynamic technology.

When it came to the third generation, nothing was being overlooked in terms of aerodynamics. The angle of the windscreen was adjusted and the curve of the wing mirrors smoothed down, creating one of the most drag-free production cars in the world. The iconic silhouette became even more dramatic, the sharp finish at the back eliminating excess length and weight to reduce turbulence, continuing to charge ahead of progress with a reduced drag coefficient of cd 0.25.

Now, the fourth-generation continues to race ahead of the curve. Months of wind-tunnel testing in the Toyota’s Aerodynamics Laboratory has led to an all-new sporty look, with a lower roofline and bonnet that slides through the air as though nothing more than a whisper. A record setting drag coefficient of cd 0.24 is proof that the Prius continues to pioneer the world of aerodynamics, and it is certainly not finished yet.

Discover the all-new Toyota Prius for yourself at Lancaster Toyota.