To celebrate the launch of their newly designed dealership, the St Albans team hosted 110 customers at a launch event evening on April 23rd. With such ample space, the showroom included both a kitchen, with celebrity chef Nigel Smith preparing dishes live for customers to enjoy, and a race track – with a giant scalextrics ready to race! The generous crowd also heard from Whizz-Kidz Ambassador Ruth Madeley, before raising a fabulous £1,500 for the charity through an auction.
The Hertfordshire dealership spent five months – from October until February – undergoing a complete transformation, and Alex O’Donnell, Brand Manager at St Albans Volkswagen is as proud of how his team managed throughout the refurbishment process as he is of the new site.
Alex said: “The team worked onsite throughout the redevelopment and were excellent, as were our customers who were extremely supportive and patient. I was very proud of my team, and delighted by the professional and positive way they supported the business and Jardine Motors during the redevelopment period. They overcame many challenges, contributed positive ideas and went out of their way to ensure our redevelopment was successfully achieved ahead of schedule. We formed an employee redevelopment committee who met two or three times during the project to provide feedback from the staff on progress, make recommendations and to assist in some of the operational decision making during the project. The whole team were brilliant.”
The refurbishment has seen a complete internal upgrade to Volkswagen’s latest standards, which included redesigning the entire showroom, reception and front of house, and aftersales. Externally the building was upgraded with new signage and entrance portals, a new car park layout was created and additional parking spaces generated.
The improvements have meant the internal new car display has increased to at least 18 vehicles with up six used cars on display too. Externally, a used car display for up to 45 vehicles has been created.
To contact our dealership, please find all of the information here. Lancaster Volkswagen St Albans look forward to welcoming you to the new showroom soon.