When it comes to 4x4s, Land Rover models and, more specifically, the iconic Range Rover shine in a class of their own, boasting decades of heritage and unrivalled off-road performance.
First and foremost, they boast the iconic style that has become synonymous with the Range Rover brand. With their boxy looks and commanding presence, they look equally at home in the town or country. In addition, off-road enthusiasts consistently praise the Range Rover for its exceptional capabilities on challenging terrain. This is aided by intuitive terrain-response systems, adjustable suspension and driver-assistance features.
This technology is matched with some impressive engine options under the bonnet, blending performance and efficiency.
This juxtaposition betweenrugged, off-road performance and slick interior luxury creates a vehicle totally unique to the market. The vehicle has a real standout presence on the road.
The Range Rover brand dates back to the 1970s as a luxury off-road spin-off of the British automaker Land Rover. Born in 1970, the Range Rover was the first SUV to combine refined in-car amenities with serious off-road ability.
Encompassing five generations, the Range Rover has continued to evolve while maintaining the essence of its iconic design and becoming synonymous with opulence and adventure.
Across its lifespan, Land Rover, and by extension, the Range Rover, has been owned by various companies, including British Leyland, BMW, Ford and currently, Tata Motors – India’s largest automotive company.
Within this framework, Jaguar Land Rover operates as its own independent subsidiary with head offices in Whitley, Coventry.
Land Rover has consistently fine-tuned the Range Rover across its five groundbreaking generations. While the Range Rover’s USP was always to be a luxury off-roader, the second generation, in 1994, introduced more refined, leather-bound interiors, while the third generation, in 2002, boasted improved technology anda monocoque body.
The fourth generation, which arrived in 2012, saw more of an emphasis on lightweight, aluminium construction materials, enhancing off-road performance even further. Finally, the current fifth generation, released in 2022, continued the brand’s evolution with plug-in hybrid options and advanced safety features.
Today, the full Range Rover lineup offers diverse models catering to various preferences with trademark Land Rover style and panache. While the standard Range Rover epitomises luxury and off-road prowess, the Range Rover Sport maintains a sportier and enhanced profile to boot.
The slightly smallerRange Rover Evoque combines urban chic with 4WD capability in its compact frame. Meanwhile, the Range Rover Velar introduces a sleek, avant-garde design and advanced technology. The Velar was inspired by a new design language,features smoother lines across its body shape, and more of a focus on on-road motoring.