Volvo unveils new 40 series concepts

A special unveiling event in Gothenburg, Sweden, took place on 18th May, with two new Volvo 40 series concepts being revealed: named 40.1 and 40.2, the concept cars have provided us with the clearest view yet of the up and coming model range, with the first model expected to go into production in 2017.

This first new model is thought to be the eagerly anticipated XC40 small crossover SUV, which has recently been hinted at by the Swedish marque on social media, using phrases such as ‘Teasing the future of Volvo’ and ‘Not your daddy’s Volvo’ on Snapchat to demonstrate the new direction the brand’s compact vehicles are taking.

The 40.1 and 40.2 concept cars showcased daring designs, both inside and out, packed full of industry-leading connectivity, electrification and autonomous drive technologies, kicking off the official launch of Volvo’s global small car strategy.

The 40 series concepts have been built around Volvo’s new Compact Modular Architecture (CMA), a platform specially designed for smaller vehicles, and they’re expected to offer the world’s most advanced standard package of safety features, along with an array of electrified powertrain options.

Håkan Samuelsson, Volvo President and Chief Executive, said: ‘The new 40 series cars have the potential to improve our market penetration in an important growing segment. An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car are central to the CMA architecture.’ This means the new 40 series will be in keeping with the company’s commitment to electrify its entire model line-up and Volvo’s plans to have globally sold in the region of 1 million electrified cars by 2025.

Thomas Ingenlath, Senior Vice President of Design at Volvo Car Group also commented on the unveiling of the concepts, saying how ‘Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crows. This is the flavour of small Volvos to come.’

The first exciting new release from the 40 series, expected to be the XC40, is anticipated to go into production in 2017, but if you can’t wait that long, why not try the versatile Volvo V40 with Lancaster? Or if you are in the market for an SUV, have you considered the widely acclaimed XC60, XC70 or XC90? Contact Lancaster to discuss your options and arrange a test drive in the model of your choice.