At this year’s Motor Trader Industry Awards, Volvo Car UK won two trophies – and they’re the most sought-after accolades of all. Taking place earlier this month at Park Lane’s Grosvenor House Hotel in London, it’s one of the biggest nights in the car retailing calendar, and Volvo stole the show.
For the first time since the award was created in 2002, Volvo was awarded with the coveted Carmaker of the Year Award, which highlights its refreshed image and the brand’s ability to appeal to both existing and new customers. The award is given to the manufacturer that the judges believe has excelled in producing new models, marketing them and building close relationships with its dealer network.
Volvo was also awarded with the New Car of the Year Award for the iconic all-new XC90, and the judges commented: ‘Volvo faced a tough job in delivering an all-new XC90 into the highly competitive premium SUV sector and it succeeded with a car that has helped transform the fortunes of the brand and its dealers in the UK and across Europe. The XC90 is a true game-changer for both Volvo and the sector, and a worthy winner of Motor Trader’s New Car of the Year. It also sets the agenda for Volvo as it begins its ambitious new product roll-out.’
Recognised as one of 2015’s most significant new model launches by the judges, the XC90 marked a major step in the Volvo brand’s transformation – it allowed the marque to re-engage with its customers in the premium SUV sector. Powerful, efficient engines, world-renowned safety, comfort and practicality credentials and state-of-the-art connectivity all contributed to its success.
The pioneering vehicle received excellent reviews from motoring press across the board when it launched.
Volvo Car UK’s acting managing director, Jon Wakefield, said: ‘It was a privilege to accept both awards on behalf of Volvo. The Motor Trader awards are hotly contested and we were up against some tough opposition. To win the two awards that manufacturers most want to display in their trophy cabinet is testament to Volvo’s commitment to being the premium carmaker of choice among motorists.’