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Audi has extended its partnership with the Berlin International Film Festival until 2019, and is upping its level of involvement from the start of 2017 to include ‘EFM Horizon’, the new innovation platform of the European Film Market. The brand with the four rings is also set to continue the high-calibre Berlinale Open House programme in the Audi Berlinale Lounge.
Dietmar Voggenreiter, Board Member for Marketing and Sales at AUDI AG, said: ‘Effective sponsorship of the arts has been an integral part of our corporate activities for more than 50 years. Platforms like the Berlin International Film Festival are an impressive way to promote interdisciplinary dialog and to make it possible to experience the interface between art and technology up close. Audi is therefore proud to be an active partner to the Berlinale in coming years and to further expand its collaboration in innovative formats.’
Berlinale Director, Dieter Kosslick, said: ‘The Berlinale is an incubator for creativity and new trends. The openness and inquisitiveness of Audi – to view the Berlin International Film Festival as a laboratory for substantive initiatives – opens up new possibilities for us. We are extremely pleased that we will be continuing to work closely with Audi and will be expanding our partnership with the new platform ‘EFM Horizon presented by Audi’.’
The 67th Berlin International Film Festival takes place in February 2017 and in preparation for that, Kosslick was presented with an Audi Q7 e-tron 3.0 TDI quattro – this will provide the perfect mode of transport to and from meetings whilst maintaining a small carbon footprint. Try it for yourself with Jardine Motors Audi.