Progressing in its digital transformation journey, Jardine Motors Group is bringing the worlds of ‘clicks and mortar’ closer together for its Jaguar Land Rover division with the launch of a new online platform that will provide an end-to-end interactive and transparent way for customers to enjoy their car purchase, whenever and wherever they want.

Developed in partnership with Rockar, a leading authority in omni-channel e-commerce solutions, the new platform will facilitate vehicle selection and configuration, transparent pricing information, and a structured and convenient sales approach for new, used and ex-demo cars, to suit consumers’ needs.

From enquiry to delivery, the process can be fully managed online by the customer supported by the company’s digital sales teams both online and in the showroom.The new approach will initially be launched with Jaguar Land Rover Reading before being rolled out further.

In these unprecedented times, the health and wellbeing of customers and colleagues is paramount and upon launching the new platform, customers will be given an engaging and premium sales experience, enabling them to select, reserve and purchase their vehicle online.

CEO Neil Williamson comments: “The changing needs of the customer, who is browsing and purchasing more online, is widely talked about in our industry.The digital transformation journey we’ve been working on has involved putting in place the foundations of new systems and processes to then allow us to launch new services that will truly make a difference to customers and our business.”

“Along the way we’ve taken a partnership approach, collaborating with new-comers, disrupters and experts to find digital solutions that will evolve with changing consumer needs.This new digital platform we’ve developed in partnership with Rockar, integrates seamlessly into our existing website, recognises the customer’s desire for ease and convenience akin to other retail experiences so that we deliver an agile, personalised and connected approach to automotive retail. ”

The introduction of the new platform will give customers easier access to hundreds of in-stock new Jaguar and Land Rover vehicles, as well as almost 1,000 Approved used models across the network. Customers can browse and engage at their leisure and be confident that they will be offered the best price on the vehicle of their choice whilst receiving a premium digital and in-dealership experience, and even start the journey in the dealership and complete online at home.

Simon Dixon, founder of Rockar adds: “By combining our expertise of using real data as insight to inform the omni-channel process combined with the knowledge the team at Jardine Motors has of their customers and the retail experience, meant we have been able to quickly and efficiently deliver this new buying experience. Customers will be able to start and complete the process for purchasing a new, ex demo or used car through a consistent experience, at whatever pace they want and wherever they choose. With a hyper-digital experience comes more data and insight for the business to use as part of future decision-making around marketing, stock, pricing and in-dealership activity, which from our experience with other clients, has be truly transformational for their businesses.”

For further details and to experience the new digital platform, visit jaguar.jardinemotors.co.uk for Jaguar and landrover.jardinemotors.co.uk for Land Rover.